Date: January 16
The threat of counterfeiting and diversion continues to threaten the healthcare industry, requiring organizations to find better ways to track, trace and protect their products as they travel from manufacturing to patient. There’s also the need to keep pace with emerging interactive packaging technologies that derive added value in terms of data analytics and consumer engagement. The emerging field of connected packaging has the potential to address these challenges while delivering powerful insights across a company’s supply chain.
This webinar discusses:
- What is driving the industry to look for better brand and supply chain protection
- Powering up brand protection with digital authentication technology
- Innovation driving the connected patient to the manufacturer—the possibilities
Speakers:
- Steve Tallant: Marketing Development – Solution Marketing Group (Systech)
- Sean O’Hearen: Managing Consultant for Brand Protection (Excellis Health Solutions)
- Avi Chaudhuri, PhD: Chief Scientist (Systech)